As a consultant, in any engagement with client, remember to place client’s branding first before your own branding. This includes simple things like company names and logos, contact person, security pass, PowerPoint presentation, document headers, and the likes.
This may seem trivial, but I have met 2 client Chief Officers that candidly asked why their company logo seems to be less visible compared to the consultant’s company logo in some presentation materials. First incident was because in one PowerPoint material, the client logo was placed after the consultant’s logo, which created the impression that the consultant has more involvement in the material that the client who actually owns the material. Second incident was when in one PowerPoint material, the consultant company logo overlaps some part of the client logo due to the fact both logo has an underline with the same color. But client’s “underline” actually has asymmetrical shape, and not really a straight line, which became less visible with the overlapping underline from consultant’s company logo.
After all, it’s about identity of your client. In comparison, you would want everyone else to respect your identity.